design. business. life.


This site is created and is maintained by Pedro Sostre. CEO at WebLift. Co-founder of Black Helmet Apparel. Co-author of Web Analytics for Dummies.

Who am I? Here’s a short bio that someone wrote for me a while back. It hasn’t been updated recently.. I should probably work on that…

Pedro Sostre fell in love with the World Wide Web, its opportunities and its challenges in 1999. Since then he’s done everything from freelance design and marketing consulting, to multimedia design for a major dot com, to Principal and Creative Director of his own firm. In the course of his career, he’s had the opportunity to create work for companies like CBS Sportsline, BMW Motorcycles, Reebok and Motorola, among others.

Recognized as an Internet business and marketing guru, Pedro is a columnist forRevenue magazine and is regularly quoted in media outlets, includingMicrosoft.comWeb Host Industry Review, and Internet advertising hot spotAdotas. Pedro’s coveted knowledge has also landed him invitations to judge design awards at Content Week. The Yahoo! Search Marketing Ambassador and Google Adwords Qualified Professional is also a regular presenter at industry events like eComExpo and the Affiliate Summit.

An accomplished affiliate marketer with several successful Internet properties that prove Conversion Design works, Pedro is a New Media entrepreneur who understands how to blend art and business to reap financial rewards.


This site is actually a couple of different blogs that I decided to combine so I only needed to update one place.

The Design section is previously {sitedesignmagazine} was one of the first websites specifically for web designers. It was one of the first ‘blogs’ (before “blog” was actually a word). Since then, many have come after and done things better (check them out in our blogroll/Inspiration links section).

The Business section is posts previously maintained on various business blogs

The Life section is previously A blog that featured commentary, thoughts, and essays about faith.